January 06, 2026 Return to Briefing

Generative AI at Scale

Generative AI at Scale

Moving from pilots to enterprise deployment; frontier firms industrializing agents across front and back office for 40% cost reduction.

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Signal Analysis: GenAI Pioneers in Finance

1. Specific Data Points & Statistics:

  • 46% of financial firms are 'pioneers' with high GenAI expertise.
  • 74% of pioneers report an ROI of more than 10% on GenAI investments.
  • 76% of pioneers allocate 20% or more of their total AI budget to GenAI.
  • 43% of pioneers have deployed GenAI tools to over 40% of their workforce.

2. Key Strategic Implications for 2026: While 2025 is the 'pivotal year' for pilots, 2026 will see the industrialization of GenAI, where 'followers' risk permanent market share loss to pioneers who have already scaled workforce tools.

3. Direct Quote & Technical Detail: "2025 could be a pivotal year for the financial services industry, as it could begin to reap more benefits from generative AI..." Technical focus is shifting to Cybersecurity GenAI to prioritize real threats among millions of alerts.

4. Spot Check Verification:

  • Survey included 542 financial services leaders globally.
  • Morgan Stanley's 'AI @ Morgan Stanley Debrief' is cited as a primary use case.
  • Followers are 2x more likely to lack an adoption strategy compared to pioneers.